Welcome to the comprehensive guide on RE/MAX business card printing standards and requirements for 2025! At our real estate print and marketing agency, we are passionate about helping you create professional business cards that align with RE/MAX's branding guidelines. This guide covers the key elements of RE/MAX business card design, including approved fonts, colors, logo usage, and required information. Whether you’re designing your own business card or using our pre-approved templates, this guide will ensure your design adheres to RE/MAX standards.

Common Questions About RE/MAX Business Card Printing

Why Do RE/MAX Business Cards Have Specific Requirements?

RE/MAX is a globally recognized brand synonymous with professionalism and leadership in real estate. Adhering to its business card standards helps maintain the brand’s reputation and ensures consistency among all agents worldwide.

Can I Design My Own Business Card?

Absolutely! You can design your own business card! However, your design must comply with RE/MAX’s guidelines to maintain brand integrity. This guide provides all the information you need to meet those requirements.

What Happens If My Design Doesn't Meet the Standards?

If your design doesn’t meet RE/MAX standards, it may be rejected or require revisions. To avoid delays, follow the guidelines outlined in this document or use one of our pre-approved templates.

RE/MAX Printing Requirements

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Font Requirements

  • Approved Fonts

    RE/MAX requires the use of specific fonts to maintain a cohesive and professional brand identity:

    • Roboto
    • Arial

  • Font Sizes

    For optimal legibility, follow these general font size guidelines:

    • Name: 11-12 pt
    • Title: 9-10 pt
    • Contact Information: 8-9 pt
    • Address/Office Info: 8-9 pt

  • Font Colors

    Font colors should contrast with the background for readability. Approved font colors include:

    • RE/MAX Red
    • RE/MAX Blue
    • Black
    • White
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Color Palette

  • Primary Colors

    The primary colors represent RE/MAX’s brand identity:

    • RE/MAX Red
    • RE/MAX Blue
    • White

  • Secondary Colors

    For variety, secondary colors can be used, though sparingly:

    • Black
    • Gray
    • Silver

  • Color Codes

    To ensure accuracy, here are the specific color codes:

    • RE/MAX Red: #E11B22
    • RE/MAX Blue: #0054A4
    • White: #FFFFFF
    • Black: #000000
    • Gray: #D1D3D4
    • Silver: #A0A0A0
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Image

Logo Usage

The RE/MAX logo is central to the brand’s identity. Follow these guidelines for proper use:

  • Placement: Position the logo prominently, typically in the top-left or bottom-right corner.
  • Size: Ensure the logo is clearly visible but not overwhelming.
  • Color: Use the standard red, blue, and white logo. Avoid altering the logo colors or proportions.

Personal Photos

Adding a professional headshot can enhance your business card. Ensure your photo is:

  • High Quality: Use a high-resolution, professionally-taken image.
  • Neutral: Opt for a clean, clutter-free background.
  • Well-Placed: Position the photo on one side of the card, balancing it with other design elements.

Information Allowed

Required Information

Your RE/MAX business card must include:

  • Full Name: As it appears on your real estate license.
  • Professional Title: (e.g., Realtor®, Broker, Sales Representative).
  • Contact Details: Phone number(s), email address, and website (if applicable).
  • Office Information: The name and address of your RE/MAX office.
  • Licensing Details: Any legally required licensing information.

Optional Information

You may also include:

  • Social Media Handles: Links to your professional accounts.
  • Tagline: A short, memorable phrase that represents your brand.
  • QR Code: A link to your website, virtual business card, or portfolio.

Maintaining Brand Consistency

Layout and Design

Your business card should reflect a clean, professional aesthetic:

  • Alignment: Use grids to ensure precise alignment of all elements.
  • Spacing: Leave enough space between elements to avoid a cluttered look.
  • Consistency: Stick to RE/MAX-approved fonts, colors, and logo placements.

Quality of Materials

The quality of your business card material reflects your professionalism:

  • Paper Stock: Choose high-quality, thick cardstock for a professional feel.
  • Finish: Opt for matte or glossy finishes based on your personal preference.
  • Special Features: Consider embossing, foil stamping, or spot UV for added elegance.

Real Estate Business Card Templates

For those who prefer simplicity, we offer pre-approved RE/MAX business card templates. These templates comply with all branding standards and can be easily customized with your information. This ensures a professional and cohesive appearance without the hassle of designing from scratch.

By following RE/MAX’s business card standards, you’ll not only represent your personal brand effectively but also contribute to the prestigious image of the RE/MAX name. Whether you’re creating your own design or using our templates, this guide ensures your business card reflects the quality and professionalism that RE/MAX is known for.

Feel free to reach out with any questions or to get started on your RE/MAX business card today!

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