Welcome to the comprehensive guide on Coldwell Banker business card standards and requirements for 2025! As a real estate print and marketing agency, we are passionate about letting your creativity shine. However, it's essential that your business cards comply with Coldwell Banker's guidelines to maintain brand consistency and professionalism. This guide covers everything you need to know, from font requirements and colors to the information allowed on your cards. Whether you prefer designing your own cards or using our pre-approved templates, we've got you covered.

Common Questions About Century 21 Business Card Printing

Why Do Coldwell Banker Business Cards Have Specific Requirements?

Coldwell Banker is a globally recognized brand synonymous with trust, professionalism, and excellence in real estate. Adhering to specific business card requirements ensures that all agents present a cohesive and professional image, reinforcing the brand's reputation.

Can I Design My Own Business Card?

Absolutely! We encourage creativity and personal expression. However, your design must comply with Coldwell Banker's standards to ensure it aligns with the brand's identity. This guide will help you understand those requirements.

What Happens If My Design Doesn't Meet the Standards?

If your design doesn't comply with Coldwell Banker's standards, it might be rejected, or you could be asked to make revisions. To avoid this, follow the guidelines outlined in this blog or use our pre-approved templates.

Coldwell Banker Printing Requirements

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Font Requirements

  • Approved Fonts

    Coldwell Banker has specific fonts that must be used to maintain brand consistency. These include:

    • Gotham
    • Arial
    • Helvetica

  • Font Sizes

    The size of the fonts on your business card is also crucial. Here's a general guideline:

    • Name: 11-12 pt
    • Title: 9-10 pt
    • Contact Info: 8-9 pt
    • Office Info: 8-9 pt

  • Font Colors

    Font colors should contrast well with the background to ensure readability. The primary color palette should include:

    • Coldwell Banker Blue
    • Black
    • White
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Color Palette

  • Primary Colors

    Coldwell Banker's brand identity heavily relies on its iconic color scheme. The primary colors are:

    • Coldwell Banker Blue
    • Black
    • White

  • Secondary Colors

    While the primary colors are essential, secondary colors can be used sparingly to add variety:

    • Gray
    • Silver

  • Color Codes

    To ensure accuracy, here are the specific color codes:

    • CB Blue: #0033A0
    • Black: #000000
    • White: #FFFFFF
    • Gray: #B3B3B3
    • Silver: #C0C0C0
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Images

Logo Usage

The Coldwell Banker logo is a vital part of the brand identity. Here are some key points regarding its use:

  • Placement: The logo should be placed prominently on the card, usually in the top left or right corner.
  • Size: The logo should be large enough to be easily recognizable but not overpowering.
  • Color: The logo should primarily be in Coldwell Banker Blue or black. Ensure it contrasts well with the background.

Personal Photos


Including a professional headshot can add a personal touch to your business card. Here are some guidelines:

  • Professional Quality: Use a high-resolution, professionally-taken photo.
  • Background: The background should be simple and uncluttered.
  • Placement: Typically, the photo is placed on the left or right side of the card, opposite the logo.

Information Allowed

Required Information


Certain pieces of information must be included on your business card:

  • Name: Your full name as it appears on your license.
  • Title: Your professional title (e.g., Realtor, Broker).
  • Contact Information: Your phone number(s), email address, and possibly your website.
  • Office Information: The name and address of your Coldwell Banker office.
  • Licensing Information: Any legally required licensing information.

Optional Information


You may also include optional information to enhance your card:

  • Social Media Handles: Links to your professional social media profiles.
  • Tagline: A short, catchy tagline that represents your brand.
  • QR Code: A QR code that links to your website or a virtual business card.

Maintaining Brand Consistency

Layout and Design


The layout of your business card should be clean, professional, and consistent with Coldwell Banker’s brand identity. Here are some tips:

  • Alignment: Ensure all elements are properly aligned. Use grids if necessary.
  • Spacing: Maintain adequate spacing between elements to avoid clutter.
  • Consistency: Use consistent fonts, colors, and design elements throughout the card.

Quality of Materials


The quality of the materials used for your business card reflects your professionalism. Consider the following:

  • Paper Quality: Use high-quality, thick cardstock.
  • Finish: Matte or glossy finishes can add a touch of elegance.
  • Special Finishes: Consider using special finishes like embossing, foiling, or spot UV for a premium look.

Coldwell Banker Business Card Templates


If you prefer not to design your own business card, we offer 100% brand-approved Coldwell Banker business card templates. These templates are designed to meet all the brand standards and requirements, ensuring a professional and cohesive look. Simply choose a template, provide your information, and we'll handle the rest.


Creating a business card that complies with Coldwell Banker’s standards and requirements is crucial for maintaining the brand’s professional image. By following the guidelines outlined in this blog, you can design a card that not only represents your personal brand but also aligns with Coldwell Banker’s prestigious identity. Whether you choose to design your own card or use our pre-approved templates, we’re here to help you every step of the way.

Feel free to reach out with any questions or to get started on your Coldwell Banker business card today!

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